Where might you see elements of a marketing campaign?

You might expect to see the advertisement aspect of marketing through film posters, magazine reviews, tie-ins, pop ups, social media sites e.t.c. These appear to have a juxtaposed purpose to film trailers that provide a 'sneak peak' to intrigue and excite the audience, however I believe film adverts focus more on exposure. These ads are situated in places occupied by a large amount of people on a daily basis, whether it be shoppers walking past buses/bus stops (maxi film posters) or even clicking on the film's pop up ad while on Facebook, linking to the trailer/website e.t.c. A visual image is placed within the public's head acting as an incentive to watch the film, this could even be an iconic image that is directly associated with a film or francise. This can result in the advertising method becoming even more effective at fulfilling it's purpose.

This is an example of the association of an iconic image, the Harry Potter franchise. The camera shot of the main characters remains roughly the same throughout the series of posters, as well as the composition. As Harry (the main protaganist, the focal character) appears to always be in the middle of the poster with his companions are at the side of him, almost in the background. They are still in shot, however this represents that they are minor compared the actor in the foreground. Gender could also be represented as partriarchal in this poster, as the two male leads are at the front, while the female lead is placed right at the back. Even though with the film she is conveyed as 'strong' and her high intelligence is a neccesity for the trio and the success of Harry's journey. The font is also iconic to HP, as it is instantaneously related to Harry's scar, the 'P' in the franchise's title alludes to this.